persuacious.com

          persuasive + audacious

NEW! Click to see
Project GOLDFISH:

“OMG, do I love that ad!”

persuacious.com

          persuasive + audacious

NEW! Click to see
Project GOLDFISH:

“OMG, do I love that ad!”

persuacious.com

          persuasive
       + auda
cious

NEW! Click to see
Project GOLDFISH:

“OMG, do I love that ad!”

As Essayist

I bring to your table

     • my fluency in law (and legalese, which I can readily
translate into English)

     • my knowledge and practice of personal finance and investing

     • my quick mastery of new, complex commercial situations
     • my special affinity for cultural institutions that honor, teach, promote and cherish the history, art, music and literature that are the canon of Western culture, and
     • my heartfelt affection for animals.

I have long been a “Wordsmith” . . .
     . . . at least since my high school graduation speech, even before “wordsmith” entered my vocabulary.

My most memorable college professor – a genuine scholar of history – assigned one-page, three-paragraph essays. They taught conciseness, discipline, organization.
Clear thinking.  Cogent expression.

No fluff.

Then I wrote law reviews, briefs, oral arguments, summations. I’ve written financial columns, as a registered investment advisor, and radio ads.  Political columns. And a bit of fundraising.

All of that was persuasion writing,
the essence of CopyWriting . . .

. . . strategically molding words — word smithing — to convince your prospects that you and what you offer, together, are the most trustworthy and effective solution to their needs and fulfillment of their desires.

Our consultation is always free.

Ron Litchman
RonLitchman@persuacious.com

(646) 397-8439
July 2021

Pre-Wordsmith

By the Books


  

  I bring to your table –

     • my fluency in law ( and legalese, which I can readily translate into English)
     • my knowledge and practice of personal finance and investing

     • my quick mastery of new, complex commercial situations
     • my special affinity for cultural institutions that honor, teach, promote and cherish the history, art, music and literature that are the canon of Western culture, and
     • my heartfelt affection for animals.

I have long been
a “Wordsmith” . . .

     . . . at least since my high school graduation speech, even before “wordsmith” entered my vocabulary.

    My most memorable  professor – a genuine scholar of history – assigned one-page, three-paragraph essays. They taught conciseness, discipline, organization.
Clear thinking.  Cogent expression.

No fluff.

Then I wrote law reviews, briefs, oral arguments, summations. I’ve written financial columns, as a registered investment advisor, and radio ads.  Political columns. And a bit of fundraising.

All of that was persuasion writing,
the essence of CopyWriting . . .

. . . strategically molding words — word smithing — to convince your prospects that BOTH you AND what you offer, are the most trustworthy and effective solution to their needs and desires.

Our consultation is always free.

Ron Litchman
RonLitchman@persuacious.com

(646) 397-8439
July 2021

 

 


  

  I bring to your table –

     • my fluency in law (and legalese,
which I can readily translate
into English)

     • my knowledge and practice
of
personal finance and investing

     • my quick mastery of new,
complex commercial situations

     • my special affinity for
cultural institutions that honor, teach, promote and cherish the history, art, music and literature that are the canon of Western culture, and

     • my heartfelt affection for animals.

I have long been
          a “Wordsmith” . . .

     . . . at least since my high school graduation speech, even before “wordsmith” entered my vocabulary.

    My most memorable  professor – a genuine scholar of history – assigned one-page, three-paragraph essays. They taught conciseness, discipline, organization.
Clear thinking.  Cogent expression.

No fluff.

Then I wrote law reviews, briefs, oral arguments, summations. I’ve written financial columns, as a registered investment advisor, and radio ads.  Political columns. And a bit of fundraising.

All of that was
persuasion writing, the
essence of CopyWriting . . .

. . . strategically molding words —
word smithing — to convince your
prospects that BOTH you AND
what you offer
, are the most trustworthy
and effective solution
to their needs and desires.

Our consultation is always free.

Ron Litchman
RonLitchman@persuacious.com

(646) 397-8439
July 2021